As a new or at least recent business it is likely that you are still trying to understand your target audience and looking to adapt to anything that might not have been as you expected when you first started trading.
You want to make your website accessible, user-friendly and suitable for the type of business you are running, but there are so many ways to do this it can be tricky to know which to use.
Getting impartial advice and help to optimise your web performance is certainly a good way to start. Companies such as NCC Group provide services to help a business get the most from its website.
Website health check
The website performance is a key aspect that will separate a solid, reliable and recommended company from an unreliable and best to avoid one. Users are very demanding with what they want a website to do for them, so keeping yours up to date is essential for your business to continue to grow.
NCC has worked with many top online companies and is ready to carry out a full investigation into how your website’s front end matches up to others in the sector.
There are analysis tools to pinpoint any issues with the performance on the side that the customers will see, which should also open up opportunities to optimise the website as a whole. A regular health check and web performance monitoring to keep things running smoothly is important for those using the website to not get frustrated with issues that naturally arise.
Performance tests and investigations
It is a good idea to nail down a strategy for testing the website’s performance at regular intervals – at peak times, quiet times and times where necessary maintenance is taking place.
Any issues can be analysed with performance tools and hopefully fixed before the Christmas rush comes around! A strategy is particularly important for websites that are still evolving to their target audience or ones whose target audience makes sure that they have to evolve, which is more than likely with increasingly tech-savvy shoppers.
Browser performance analyser
Multiple browser analysis is a great way to test the performance of a website across the many ways people will view it. Old browsers and new ones often have big differences in the way functions and fonts are displayed. This test can be done manually by downloading the different browsers, but a more thorough test can be done with the NCC tool.